SEO means Search engine optimization, meaning that optimizing your site or web page so that search engines will favor it over others
There are many things that affect the ranking of your website or web page for a certain keyword. And I will teach you a few SEO tricks that will help you out. However, keep in mind that search engines do not really share which criteria they actually use in order to rank websites for a keyword, moreover they constantly make changes to their algorithm of criteria. Yet we can guess from our own experience which things matter the most to search engines.
1 – Picking a Keyword
First you need to find out which keyword you want to rank for. Picking a keyword is the most difficult part. It is now almost impossible to rank for high paying/high searched keywords such as “Cheap insurance”. Yet it is easier to rank for keywords that are not very often searched and are not in high paying niches such as “Cheap water-balloons”. And the reason is simple, Competition. There is much more tougher competition for highly searched high paying keyword niches. Such as the one I am using, “Best Seo Tricks”
Now back in the days it was easy to rank for even a single keyword such as “flights”, however now it has become very difficult to rank even for three word keywords such as “Cheap flights online”. So you first want to start out by picking out a keyword that is at least 3 words unless of course it is in a very rarely searched niche such as “wet waterbaloons” or you can even use a single keyword such as “greybrostaker” or something like that which no one ever searches for in that case you would easily rank for it number 1 even if you used a single keyword. So the number of words in your keyword depends on the niche of your keyword and hence on the competition. And an easy way you can learn about the competition and the keyword niche pay is by using goole adwords tool
2. Adding Keywords to your content
Once you figured out a keyword you want to rank for, lets say that it is “Best SEO tricks”, you need to add that keyword to your content. Your main keyword has to be in the title, like i used to it on my title. And it also needs to be on your content. But do not overdue this part by putting to much of your keyword, having your main keyword appear once or twice in paragraph is quite enough. Also, highlighting your keyword like this:Best SEO tricks, might actually help search engines to understand better the main keyword of your site.
3. Keywords in your url
Having the main keyword in your url will help you with ranking. It is always the best if your keyword is within the main url. So lets says in my case, it would be the best for me to have my site url as www.bestseotricks. whatever. But since it is impossible in my case as I don’t just try to rank for one keyword, i have to use it after the main url. So in my case it would be www.way2tricks.net/ Best SEO tricks. Over my experience, I have noticed that when a keyword is in the main url, it will give a noticeable increase in SEO ranking.
4. Creating backlinks
Backlinks is not only important for getting traffic, it is also important for you to get higher rankings. However you need to be very cautious at this state. Creating too many backlinks might actually hurt your rankings or even make your site to get penalized by google and not get ranked at all or too rank very low. For instance, I have noticed that you should never create backlinks for not indexed website. And it makes sense, since if your site isn’t even indexed in search engines but it is already getting so many backlinks, it just makes it suspicious. So if you created a brand new site, then I would advice you to wait for at least two weeks after your site gets indexed and then start creating backlinks. And even when you start creating backlinks, don’t just do it all in one day, do it over time and do it from sites related to your website. So in my case, since my keyword is Best SEO tricks, I would be creating backlinks from SEO related websites, blogging websites, webmaster forums and so on. Below I will show you a few sources of getting backlinks.
1. Social Bookmarking – like digg.com (just google social bookmarking list and you will find the list of those sites).
2. Article directory – creating articles in directories such as goarticles.com and adding your link in them.
3. Forum posting – Leaving signature links (but don’t spam, make favorable posts).
4. Comment leaving – Leaving comments in blog posts and so on. (in my case, i would google something like “SEO blogs”
5. Buying or exchanging links – got ot forums.digitalpoint.com and find the section for exchange or selling links. you should for sure visit this forumif you want to be a webmaster.
6. Sponsoring templates – this is also will be done at the above written forum. you can become a sponsor of some wp template and your site links will be appeared at the bottom of the template if someone downloads the template and uses it on their website.
7. Writing blogposts on your other blogs, or buying blogposts – the above dp forum for it once again
8 . There are many more creative ways of getting backinks such posting youtube videos but I will not be going into all of them as you can come up with them on your own. but always remember not to overdue with backlink buiding.
5. Reputation of your main site in Google
Although this is not written by other webmasters as much, I have found this to be true. This basically means that if your main site is very well respected in some niche, like you have many visitors coming to your site, then you get ranked well for keywords in that niche even if you make a new post. For instance, I have a site that is in a tv show niche. I have a steady base of at least 5k visitors per day. And whenever I make a new post on that niche, that post gets ranked almost always number for at least several keywords even though there might be other sites who are trying to rank for the same keyword. And what is this reputation I am talking about. I have concluded several things to be effective when it comes to it. But you need to get www.google.com/analytics to understend what I am saying. btw. if you are webmaster you have to have analytics installed in all of your main sites.
1. Returning visitors – the higher the better
2. Bounce rate – the lover the better
3. Direct traffic – the higher the better, but only if you have high returning visitors otherwise it looks like a scam
4. Refering sites – depends on your site content
So basically if you have good content which users like, in which users spend a lot of time, and they return to it, and they tell it about it to their friends then basically the Search engines will think that your site offer good content on that niche and will favor it over the others. Which is why I hope that I will rank high for the keyword, “Best SEO tricks” and maybe even for some other keywords. So if you liked this post, then please share it with your friends.
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