Sony tablets face tough sell on price, hardware

(Reuters) - Sony's new tablet computers failed to excite gadget reviewers and analysts who criticised the pricing and quality of the devices, underscoring the battle Sony faces regaining its consumer electronics crown.Sony Corp is already late to the game with its first tablet, which hits stores this month, more than a year and a half after Apple Inc launched the blockbuster iPad and almost a year since Samsung Electronics Co Ltd came out with the GalaxyTab. Samsung's Galaxy occupies the No.2 slot in tablets that Sony is targeting.Reviewers and analysts highlighted a high price and features that suggested Sony would remain an also-ran rather than a leader in the tablet market. Two versions of Sony's main tablet cost $499 and $599, the same price as two lower-end Apple iPad models."Consumers want tablets, but they are not prepared to pay the same amount they'd pay for an iPad for something that's not an iPad," said Gartner analyst Carolina Milanesi. "Despite the brand and different design, with its pricing so close to the iPad, it will be challenging for Sony."